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The fact that young Hispanic consumers spend even more than others in their age category suggests the strategic importance of a deeper understanding of these consumers. To what extent do they resemble their U.S. non-Hispanic counterparts as opposed to those in Mexico? Has the acculturation process affected their cultural values? What role might watching television have played in that process? In the present study, we investigate these key questions across three segments – U.S. non-Hispanic, U.S. Hispanic, and Mexican college students. Hispanic students fall between the non-Hispanic and Mexican respondents in terms of self-reported levels of religiosity and materialism; they more closely mirror their Mexican peers in higher levels of life satisfaction. There are no significant differences between the groups in terms of quantity of television viewing. Overall, Hispanics seem to be slowly adopting American values, while the acculturation process does not seem to be affecting satisfaction with their lives.

Graphic novels can contribute to effective content area reading on social studies topics such as the American Revolution. This action research study’s purpose was to examine student recall of facts, enjoyment of reading, and interest in the topic when using graphic novels as compared to illustrated nonfiction prose in social studies content area reading. Twenty-two fifth grade students (13 females, 9 males) in a public school in a Midwestern state participated in the study. Half of the students read about the Boston Massacre and Patrick Henry through graphic novels and read about Paul Revere and the Boston Tea Party with illustrated nonfiction texts, with the other half doing the opposite. The mean number of correct ideas recalled by students two weeks after reading two books in the graphic novel condition was 8.6 compared to 7.1 for the nonfiction prose condition with a medium effect size. Students rated their reading enjoyment significantly higher in the graphic novel condition indicating that graphic novels should be employed more often into the school curriculum. Suggestions for integrating graphic novels into the curriculum are provided along with other ways to take action.

In this chapter, I discuss the development of the cannibal picking up from Jennifer Brown’s (2013) study, Cannibalism in Literature and Film. Brown (2013, p. 7) argued that the cannibal is a sign of ultimate difference who ‘reappears in various guises at times when popular culture needs to express real fears and anxieties’. I argue that the most recent version of the cannibal is gendered female and that this coincides with a postfeminist media culture. I explore how the cannibal is positioned as an ambiguous figure which questions both humanity and monstrosity. I argue that this is complicated by gendering it female as women have traditionally straddled the line between human and less-than human in popular culture. I discuss three films: 301/302 (Park, 1995), The Woman (Torino, Van Den Houten, & McKee, 2011) and Raw (De Forêts & Ducournau, 2016) and explore how they use incest, objectification and dehumanization as well as cannibalism to explore the ambiguities of postfeminist subjecthood. I will argue that by performing acts of cannibalism the female cannibals in these films reclaim their subjectivity both by objectifying others and by identifying with their victims. The cannibalism also presents the opportunity for female-oriented families through shared consumption which ironically embraces patriarchal ideals of feminine feeding roles and challenges the patriarchal basis of the family.

Despite all recent changes in families, and maybe because of them, the birth of a child remains an event of intense expectation, investment, and symbolic meaning. In this chapter, we offer a simultaneously new, innovative, and contemporary perspective on the social construction of the family through the lens of family rituals, specifically directed to the postnatal hospital visit following the birth of a child. The raw data were collected through episodic interviews carried out to Portuguese middle-class men and women. A qualitative content analysis of their detailed descriptions was then conducted making use of software NVivo (©QSR International). The sociological perspective we used allows us to conclude that the moment of the birth of a child is a quintessential time–space for the social construction of the family. Around the baby, for the task of rocking the cradle, men and women join and take on their old and new roles. While the postnatal hospital visit allows the presentation of the newborn family member for the extended family and friends, it strongly underlies the strategies and senses of belonging to one particular family, thereby serving the purpose of its social construction.

The purpose of this chapter is to explore the intersection of identity, culture, and consumption as it relates to multiracial identity development.

The authors employed a phenomenological approach wherein 21 multiracial women were interviewed to understanding the lived experience and meaning of multiracial identity development.

Findings of this study indicate that multiracial consumers engage with the marketplace to assuage racial discordance and legitimize the liminal space they occupy.

While there is much research related to the variety of ways marketing and consumption practices intersect with identity (re)formation, researchers have focused much of their attention on monoracial populations. This research identifies and fills a gap in the literature related to how multiple racial backgrounds complicate this understanding.

Due to their growing social visibility and recognized buying power, multiracial individuals have emerged as a viable consumer segment among marketers. However, there is a dearth of research examining how multiracial populations experience the marketplace.

This study provides a better understanding of the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity.

Purpose – The purpose of this study is to assist teachers in developing inquiry-based learning environments in secondary and post-secondary subject area classrooms that support their diverse students’ capacities for deep and intellectually engaged reading.

Design – Reading Apprenticeship professional learning has been developed to transform teachers’ understanding of their role in students’ literacy development and to build teachers’ capacity for re-enacting literacy instruction in the academic disciplines, engaging students in text-based inquiry, supporting their ongoing engagement, and gradually turning the work of learning over to students. The model reflects the understanding that for practice to become truly responsive to the needs and varied contexts of teachers’ work, teachers must become adaptive and generative in their use of specific practices. Reading Apprenticeship immerses teachers in experiential learning through patterns of practice that we expect them to recreate in their own classrooms. Teachers participate in inquiries designed to help them become reacquainted with their own disciplinary expertise in relation to literacy. Importantly, teachers collaboratively analyze students work through case studies of student literacy learning and videotaped classroom lessons designed to help teachers to reimagine what they and their own students can accomplish.

Findings – Reading Apprenticeship instructional tools and routines offer multiple opportunities for teachers to hear and respond to student thinking in relation to the text, thereby deepening the student reasoning processes and turning work over to students. The work of gradual release occurs in recursive cycles of reciprocal modeling that respond to students’ particular puzzlements and challenges with specific texts and engage students in shouldering more of the work of learning moment-to-moment, over time. Just as curricular ideas and topics build on one another over the course of a year of study, the challenges of text-based inquiry increase and build on previous accomplishments, constantly extending students’ reach. Engaging learners in taking up the work of text-based inquiry is a continuous cycle of support and graduated release and challenge calibrated to students’ needs and skill levels in the current learning moment.

Practical Implications – Current policies focused on accountability and efficiency in school reform conflict with evidence-based understandings of the learning process. The ongoing nature of learning and development through the gradual release of responsibility require that we not only tolerate, but unreservedly embrace and value learning progressions and their messiness for both students and their teachers. Embracing the ongoing learning journey calls for tolerance and generosity that we often withhold from teachers and students alike – to be in process, to be a learner, and to be en route to accomplishment. Learning entails risk and vulnerability. If we are truly invested in growth for both students and teachers, we must expect to invest continuously in and provide sustained support for their learning. The more opportunities to learn teachers are able to offer students, the more students can do. And the more students can do, the more teachers can give them.

This case presents some of the entrepreneurial challenges faced by a female leader in the technology sector who conceived a new product based on her passion to help others especially those most disadvantaged.

Upon completion of this case study, students should be able to prepare supply chain and distribution analysis that considers ethics and sustainability, integrate philanthropic efforts as part of an organizational strategy and recognize strategies to promote equity within and beyond an organization.

Connie Stacey (she/her) is an entrepreneur and president of Growing Greener Innovations, an award-winning battery energy storage company based in Alberta, Canada, with a mission to end energy poverty globally. With the emergence of COVID-19 as a global pandemic in 2020, Stacey turned her attention to an innovation called Project Rescue, a ventilator that uses non-identifying patient vitals to track data. It serves as a pandemic early warning system, addressing two key challenges: pandemic data are prone to error, and real-time information is non-existent after the pandemic has spread. This new product was conceived based on her passion to help others, especially those most disadvantaged. This multi-faceted case focuses on the many challenges that Stacey and her team needed to address. The dilemma in this case centres on establishing supply chains amid a pandemic, as well as prioritizing the corporate social responsibility elements of philanthropy and equity within her organization (and beyond).

This case is appropriate for third- or fourth-year undergraduate or graduate-level students.

In addition to “call out boxes” throughout the case and teaching note, additional readings/links/videos are outlined below. (These supplementary materials, “Teaching Tips”, are included in the teaching notes as well.)

CCS 11: Strategy.

Throughout the late 19th and early 20th centuries, one of the many techniques used by physicians and psychiatrists to diagnose patients involved external and highly public examination. Typically conducted as a lecture to other medical experts and students, the patient was placed in the center of a round room with onlookers arranged in tiered seating to guarantee an unobstructed view. As the lead physician detailed the list of symptoms, using the patient's body as an illustration, observers witnessed the behavioral signs for themselves and discussed the possible underlying conditions or pathologies. This process of consultation and naming worked to increase the relative reliability among experts and bolster the professional reputations of medicine and psychiatry alike (Conrad & Schneider, 1992; Gillis, 2006; Grob & Horwitz, 2010). As researchers have noted (Aronowitz, 2001; Foucault, 1973), this change from focusing on disparate, idiosyncratic symptoms as expressions of individual illness to a system that recognized disease states comprised of symptom clusters marks a historical turning point in the history of medicine. The shift toward a classification scheme that linked medicine with science and technology bolstered medical authority and the power of physicians. In addition to professional credentials, accumulated knowledge, and institutional legitimacy, the authority of modern medicine both rests on and is expressed by medicine's decisive power to name and categorize through diagnosis (Jutel, 2009). Even as medical prestige has eroded, ceding some of its power to other entities,¹ physicians remain the final arbiter of official medical categories (Pescosolido, 2006), judges of what is, and what is not, a “real” diagnosis. In the diagnostic process, one looks within to reveal the nature of disease from without – empirical observation becomes immutable fact. Of course, as critical perspectives on medicine have long pointed out (Conrad & Schneider, 1992; Zola, 1972), the scientific “fact” of one time and place is the mythology or ignorance of another. Diagnosis, as both category and process (Blaxter, 1978), is infused with all manner of things social, historical, and cultural. This volume explores some of these infusions. In so doing, it aims to clarify and contribute to the emerging sociology of diagnosis – an endeavor first called for by Brown (1990), but more recently revived by Jutel (2009).